Greetings DirtyTroops!
I’m in OAXACA México for my BirthDAY of the Dead, ‘Día de los Muertos,’ and I’ve got some EXCITING news to share:
Today is the official launch of my very own Premium Mezcal, VIVAROSE.
VIVAROSE is a premium, BLOOD-RED Mezcal created here in Oaxaca.
I knew VIVAROSE had to be blood-red because the color is so central to the life and blood found in my art. The natural BLOOD-RED pigment in VIVAROSE is produced from the Grana Cochinilla, a tiny insect that survives on the nopal cactus of Oaxaca; dried, crushed, then ground into a fine crimson powder. This rich, blood-red pigment has brought stories to life on the canvas for centuries and that same tradition brings VIVAROSE to life.
Creating VIVAROSE has been quite the ride and it took A LOT to arrive at this special day. I’d like to thank my homiezz and partners Mike Dirnt, Anthony Aquino, Sean Gibbons, Rafa, and Fraternity MX. You believed in VIVAROSE; the vision and my art. I couldn’t have made this dream a reality without you.
YEARS of hard work, focus, and drive have gone into making this dream a reality.
Launching VIVAROSE IN Oaxaca ON November 2nd, Day of the Dead AND my birthday, feels like a surreal accomplishment. It’s mind blowing!
As we celebrate my birthday and the launch of VIVAROSE, we honor the spirit of Dia de Los Muertos–a celebration of spirit, creativity, and living passionately. I can’t think of a better way to celebrate my birthday here in Oaxaca! Cheerzzz to the official launch of VIVAROSE.
Please visit www.vivarosespirits.com and sign up for the VIVAROSE newsletter.
Follow VIVAROSE on Instagram @vivarose.spirits
