{"id":9000,"date":"2026-11-02T05:00:00","date_gmt":"2026-11-02T13:00:00","guid":{"rendered":"https:\/\/brianmviveros.com\/main\/?p=9000"},"modified":"2026-11-01T18:09:51","modified_gmt":"2026-11-02T02:09:51","slug":"viveros-official-launch-of-vivarose-mezcal-on-dia-de-los-muertos-nov-2nd-oaxaca-mexico","status":"publish","type":"post","link":"https:\/\/brianmviveros.com\/main\/news\/viveros-official-launch-of-vivarose-mezcal-on-dia-de-los-muertos-nov-2nd-oaxaca-mexico","title":{"rendered":"Viveros Official Launch of VIVAROSE Mezcal on D\u00eda de los Muertos | NOV 2nd | Oaxaca, M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Greetings DirtyTroops!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m in OAXACA M\u00e9xico for my BirthDAY of the Dead, &#8216;D\u00eda de los Muertos,&#8217; and I&#8217;ve got some EXCITING news to share:\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Today is the official launch of my very own Premium Mezcal, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong>.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-853x1024.jpg\" alt=\"\" class=\"wp-image-8995\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-853x1024.jpg 853w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-250x300.jpg 250w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-768x922.jpg 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-1280x1536.jpg 1280w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VivaRose-Mezcal-in-Gothic-Red-Bar-copy-1707x2048.jpg 1707w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> is a premium, BLOOD-RED Mezcal created here in Oaxaca. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I knew <strong><a href=\"https:\/\/vivarosespirits.com\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/a><\/strong> had to be blood-red because the color is so central to the life and blood found in my art. The natural BLOOD-RED pigment in <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> is produced from the Grana Cochinilla, a tiny insect that survives on the nopal cactus of Oaxaca; dried, crushed, then ground into a fine crimson powder. This rich, blood-red pigment has brought stories to life on the canvas for centuries and that same tradition brings <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-1024x1024.jpg\" alt=\"\" class=\"wp-image-8997\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-1024x1024.jpg 1024w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-300x300.jpg 300w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-150x150.jpg 150w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-768x767.jpg 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-160x160.jpg 160w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-240x240.jpg 240w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-60x60.jpg 60w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced-184x184.jpg 184w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Display-enhanced.jpg 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-1024x1024.jpg\" alt=\"\" class=\"wp-image-8996\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-1024x1024.jpg 1024w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-300x300.jpg 300w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-150x150.jpg 150w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-768x768.jpg 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-160x160.jpg 160w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-240x240.jpg 240w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-60x60.jpg 60w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced-184x184.jpg 184w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/VIVAROSE-Special-Aged-Reposado-enhanced.jpg 1306w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"1024\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1-837x1024.png\" alt=\"\" class=\"wp-image-8998\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1-837x1024.png 837w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1-245x300.png 245w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1-768x939.png 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1-140x170.png 140w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Vivarose-Mezcal-Bottles-in-Warm-Editorial-Light1.png 1134w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> has been quite the ride and it took A LOT to arrive at this special day. I\u2019d like to thank my homiezz and partners Mike Dirnt, Anthony Aquino, Sean Gibbons, Rafa, and Fraternity MX. You believed in <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong>; the vision and my art. I couldn\u2019t have made this dream a reality without you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-768x1024.jpg\" alt=\"Sepia toned image of Artist Brian Viveros and Musician Mike Dirnt of Green Day sitting on giant agave hearts in a field in Oaxaca Mexico.\" class=\"wp-image-9002\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-768x1024.jpg 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-225x300.jpg 225w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-1152x1536.jpg 1152w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-1536x2048.jpg 1536w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Brian-Viveros-and-Mike-Dirnt-VIVAROSE-DISTILLERY-grainy-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YEARS of hard work, focus, and drive have gone into making this dream a reality. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launching <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> IN Oaxaca ON November 2nd, Day of the Dead AND my birthday, feels like a surreal accomplishment. It\u2019s mind blowing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we celebrate my birthday and the launch of <strong><a href=\"https:\/\/vivarosespirits.com\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/a><\/strong>, we honor the spirit of Dia de Los Muertos&#8211;a celebration of spirit, creativity, and living passionately. I can&#8217;t think of a better way to celebrate my birthday here in Oaxaca! Cheerzzz to the official launch of <strong><a href=\"https:\/\/vivarosespirits.com\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/a><\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vivarosespirits.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon-1024x710.jpg\" alt=\"\" class=\"wp-image-8999\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon-1024x710.jpg 1024w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon-300x208.jpg 300w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon-768x533.jpg 768w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon-1536x1065.jpg 1536w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/111-VIVAROSE-MEZCAL-w_rose-icon.jpg 1592w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please visit <strong><a href=\"https:\/\/www.vivarosespirits.com\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">www.vivarosespirits.com<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong><\/mark>and sign up for the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE<\/mark><\/strong> newsletter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">VIVAROSE <\/mark><\/strong>on Instagram <a href=\"https:\/\/www.instagram.com\/vivarose.spirits?rpxt=MW1hcWQ2ZXh2eTQxcg%3D%3D&amp;utm_source=qr\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">@vivarose.spirits<\/mark><\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"116\" src=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Viveros-skullrose-logo-blk.png\" alt=\"\" class=\"wp-image-8634\" srcset=\"https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Viveros-skullrose-logo-blk.png 500w, https:\/\/brianmviveros.com\/main\/wp-content\/uploads\/Viveros-skullrose-logo-blk-300x70.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Greetings DirtyTroops!&nbsp; I&#8217;m in OAXACA M\u00e9xico for my BirthDAY of the Dead, &#8216;D\u00eda de los Muertos,&#8217; and I&#8217;ve got some EXCITING news to share:\u00a0 Today is the official launch of my very own Premium Mezcal, VIVAROSE. VIVAROSE is a premium, BLOOD-RED Mezcal created here in Oaxaca. I knew VIVAROSE had to be blood-red because the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[218,239,238,237,236],"class_list":["post-9000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-218","tag-launch","tag-mexico","tag-oaxaca","tag-vivarose-mezcal"],"_links":{"self":[{"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/posts\/9000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/comments?post=9000"}],"version-history":[{"count":17,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/posts\/9000\/revisions"}],"predecessor-version":[{"id":9019,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/posts\/9000\/revisions\/9019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/media\/9007"}],"wp:attachment":[{"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/media?parent=9000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/categories?post=9000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianmviveros.com\/main\/wp-json\/wp\/v2\/tags?post=9000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}